Allen Carr was a chain-smoker, who used to get through a hundred cigarettes a day until he discovered the Easyway to Stop Smoking in 1983. His method involves a psychological reappraisal of why people smoke as well as understanding the subtle and pervasive nicotine trap and how it works. No other method has ever been as successful in getting smokers to quit. This is a brand new presentation of the bestselling Easyway method. This book spearheads a major relaunch for the world famous Easyway brand. Allen Carrâ s books have sold over 11 million copies to date in more than 25 different languages and Stop Smoking Now is the newest presentation of the Easyway message, updated for the 21st century but still centred on the worldâ s most effective stop-smoking programme â the tried and tested Easyway method, â the one that worksâ . The Allen Carr method has been presented here in a lively, informative and streamlined way. This book brings the original Easyway concept bang up do date, incorporating lessons that have been learned from those who teach in the global network of Allen Carr clinics. No one has more experience of helping smokers quit.
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