Books

Remember when talking about money was taboo? Times have changed and in our times, with so many radical and disruptive changes to the economy, the role of the entrepreneur now embedded at the centre of so much societal and technological change, and digital currencies changing the way we think about exchange, money has become a vital, insistent of conversation for everyone. All of us acknowledge it matters desperately; yet so few of us really understand it. The press and social media are awash…

لماذا تنجح أفكار بعض المشاريع من أول مرة، وكأنها صُنعت خصيصًا لكي تنجح؟ بينما تفشل مشاريع أخرى؟هذا الكتاب لن يطلب منك أن تعمل أكثر، بل أن تبدأ بشكل أذكى. في هذا الكتاب:كيف تكتشف ما يريده الناس فعلًا، وليس ما تظن أنهم يريدونه؟كيف تختبر فكرتك بسرعة قبل التورط فيها؟تعلم طريقة بدء مشروعك بوضوح وثقة بدلًا من الحماس الخاطئ.كيف تُحول فكرة جيدة إلى مشروع ناجح يجد صدى حقيقيًّا لدى الجمهور؟ «بخطوة واحدة» ليس كتابًا عن تحسين منتج موجود، بل عن التأكد -من البداية- أنك تبني شيئًا يريده الناس فعلًا.كتاب…

While it doesn't always make headlines, there is a growing recognition that kindness is vital to strong performance at work. In the broad range of leadership skills, kindness is inherently quieter, more personal and harder to see – and yes, less interesting or cinematic than controversial tweets and 'bullying boss' behaviour. But kindness builds empathy and trust, which ultimately creates a sense of psychological safety – and that safety leads to more creativity; a better quality of…

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your…

Many strategic change efforts fail. And virtually all of them are harder than they need to be. Why is this? And what can we do to make change more likely to stick?Dr. Elsbeth Johnson, a former equity analyst and London Business School Professor now teaching at MIT, has spent a decade researching how to deliver strategic change in practice. Based on asking managers what they needed from leaders, rather than just asking leaders what they did, her resulting Step Up, Step Back approach…

A fresh look at the how new technologies like artificial intelligence are creating an entreprenuerial revolution.Does it feel like everyone you know is thinking about starting a business? That's because they are. In the last few years new businesses have been launched in record numbers, with more of us than ever deciding to go it alone or become entrepreneurs.Fuelled by new technologies like artificial intelligence and automation, this trend is only just beginning, with traditional firms due to…

'An excellent book' VINCE CABLE | 'A must read' JO JOHNSON | 'A fascinating read' BILL DUDLEYA timely manifesto on how digital currencies will win the New Cold War and the struggle for geopolitical supremacy in the twenty-first century.A New Cold War is underway. Whereas the first Cold War was dominated by the threat of nuclear conflict, the new front line is economic and financial, but still dominated by technology. Who controls its future will help decide…

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.Growth is good. But how do you achieve growth for your business in the digital age?Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?The…

From leading global management consulting firm McKinsey & Company and the minds behind the New York Times bestseller CEO Excellence comes a compact, insight-packed guide to navigating the distinct phases of leadership that every CEO must pass through on their way to mastery. In the high-stakes world of corporate leadership, becoming a Fortune 500 CEO is an Everest-like ascent—with only the savviest managing to avoid falling off the mountain. In A CEO for All Seasons you’ll find an essential…