Non Fiction Genres

إنّ جميع المسوّقين يكذبون، ولكنّ ينجح منهم الذين يستطيعون إخبارنا قصّةً نريد تصديقها ومشاركتها. في هذا الكتاب، يطرح سيث جودين ثلاثة أسئلة أساسية على المسوّق وهي: ما هي قصتك؟ وهل سيصدقها الأشخاص الذين يودون سماعها؟ وهل هي صحيحة؟ لقد علّم سيث جودين مئات الآلاف من المسوّقين والطلاب حول العالم، وهو يشرح في هذا الكتاب أن كبار المسوّقين لا يتحدثون عن الميزات أو حتى الفوائد. بدلاً من ذلك، يسردون قصة؛ قصة نريد أن نصدّقها، سواء كانت واقعية أم لا. في عالم يتمتع فيه معظم الناس بعدد لا حصر له من الخيارات…

A clear explanation of the art of negotiation, with practical advice on how to prepare, how to keep cool under pressure, and how body language can be used to your advantage.All of us negotiate every day in different ways - whether that's in a work setting, using professional partners, or even at home. But for many people it's a nerve-wracking experience that leaves them feeling awkward, tongue-tied and at a disadvantage. This book will explain the dynamics of a successful negotiation, allowing…

For all professionals, knowledge of the key elements of high-quality leadership is vital, whether they are existing managers, taking on additional managerial responsibilities, or looking ahead to their career goals. This base of knowledge stretches from the individual – leading yourself – to the group, leading teams and even entire organizations.

The disruptive moment in which we find ourselves living demands that we are our own agents of change. The Seven Games of Leadership is a guide for readers through seven key phases of personal and professional development, with the aim not of climbing a corporate ladder but of finding true and lasting satisfaction in what they do.

George and Harold's nemesis Melvin Sneedly goes from snooty to snotty in the sixth book in this #1 New York Times bestselling series by Dav Pilkey, the author and illustrator of Dog Man! George and Harold are up to their old tricks again, and when their latest prank makes a direct hit on school brainiac Melvin, he decides to get even! But in the blink of an eye -- and the sneeze of a nose -- the Bionic Booger Boy is born! Can Captain Underpants clean up this catastrophe, or will the mucous…

Bionic boogers return in the seventh book in this #1 New York Times bestselling series by Dav Pilkey, the author and illustrator of Dog Man! George and Harold thought they were beyond boogers. Their new pet, Sulu the Bionic Hamster, had defeated the Bionic Booger Boy, and through the wonders of science, Melvin Sneedly had been brought back to normal (well, almost normal). It looked like their last adventure was actually going to have a happy ending... except for one thing (well, three things)…

Alien lunch ladies attack in the third book in this #1 New York Times bestselling series by Dav Pilkey, the author and illustrator of Dog Man! George and Harold have played a trick or two on nearly everyone at Jerome Horwitz Elementary. When their latest prank causes the school's cranky cafeteria ladies to quit, Mr. Krupp hires a trio of unusual replacements -- who happen to look an awful lot like aliens! Will that curtain-caped crusader, Captain Underpants, save the day once more? Or will…

Professor Pippy P. Poopypants takes over science class at Jerome Horwitz Elementary in the fourth book in this #1 New York Times bestselling series by Dav Pilkey, the author and illustrator of Dog Man! George and Harold are fourth-grade buddies with a penchant for practical jokes. When the boys' latest prank drives their science teacher over the edge, their clueless principal, Mr. Krupp, quickly hires a Professor Pippy P. Poopypants. Of course, George and Harold can't resist making fun of the…

George and Harold accidentally create a monster in the fifth book in this #1 New York Times bestselling series by Dav Pilkey, the author and illustrator of Dog Man! George and Harold are always good at using their imaginations, and that drives their mean homeroom teacher, Ms. Ribble, crazy! But this time, they've come up with much more than a silly prank... With her horrendous hairdo and two rabid robots, Wedgie Woman is well on her way to world domination, and only the Waistband Warrior can…

يقول الكاتب الإنجليزي توماس كارليل: “إن التاريخ هو سِيَر الرجال العظماء”، وهذا الكتاب يتتبع سيرة ومسيرة واحدة من أهم العائلات المصرية، وهي عائلة محيي الدين بكفْر شُكر. فهذه العائلة تفاعلت مع حوادث كبرى في التاريخ الحديث، وامتدت تأثيراتها إلى الجوانب كافة، وقدَّمت عبر أجيال عدة أفذاذًا لعبوا أدوارًا عظيمة في بناء مؤسسات مصر الكبرى، وساهموا بإيجابية في تحولات لافتة. ومنذ تاريخ الجد المؤسس، الذي قدَّم تجربة فريدة في الصعود الاجتماعي والتأثير السياسي، مرورًا بساسة ونواب متميزين، ثم جيل ثورة يوليو…