Packed with flow diagrams, infographics, pull-out features and handy timelines, this book makes learning the subject easier than ever. It covers the whole breadth of the subject at degree level, covering market equilibrium, economic policy, comparative development and more. It also includes profiles of prominent economists, including Adam Smith, John Maynard Keynes and Einor Ostrom, and the contributions they have made to economic theory. By the time you finish this book, you will be able to…
Explore the fascinating world of Economics through its 50 essential ideas, brought to life with vivid, full-colour graphics, illuminating diagrams, and engaging feature boxes in this highly-visual hardback guide. How do labor markets work? Is it better to aim for inflation or full employment? How can developing countries escape the poverty trap? In this accessible and entertaining guide, readers can explore the key questions and theories that top economists have sought to answer, and gain…
Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our decline, and the more painful it is when it occurs.
The Richest Man in Babylon is a treasure chest of common sense when it comes to figuring out your finances. While it is not a how-to guide to wealth management, some of the simple techniques it teaches will stand you in good stead through the ages. Written in 1926 by George Clason, this book doles our financial pearls of wisdom through a collection of parables that originated 4,000 years ago in ancient Babylon. While the title may make it seem like the book has Biblical connotations, it is not…
غالبًا ما يُصعِّب العاملون في المبيعات الأمور على أنفسهم؛ فالبيع عملية تتسم بالوضوح والمباشرة، أما البشر، فليسوا كذلك. في الفصول الثلاثة التالية سنلقي نظرة على القواعد الذهبية الثلاث للبيع، كما سنعرف لماذا يقرر بعض مندوبي المبيعات ترك هذا المجال في أيامهم الأولى. سيساعدك اتباع القواعد الذهبية الثلاث لا محالة، بيد أنه في نهاية المطاف، تدور عملية البيع حول كيفية التفاعل بينك وبين الآخرين. وسنعرف في هذا الفصل لماذا قد يتعامل الناس بغرابة. بل قد يتساءل البائع: ألن تكون الحياة أسهل كثيرًا إذا كان…
A business school MBA takes time and money. Yet with a laser focus on what matters most, there is an alternative way for aspiring business leaders to learn business essentials and to take charge in organizations.
Smart Thinking focuses on common thinking challenges – both rational and emotional – and gives you an array of practical solutions, helping you deal with unexpected problems and difficult decisions simply and effectively.
Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question “how do I get started?” It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel…
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