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كل المسوقين يكذبون - يسردون قصصًا
EGP 504.00

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إنّ جميع المسوّقين يكذبون، ولكنّ ينجح منهم الذين يستطيعون إخبارنا قصّةً نريد تصديقها ومشاركتها. في هذا الكتاب، يطرح سيث جودين ثلاثة أسئلة أساسية على المسوّق وهي: ما هي قصتك؟ وهل سيصدقها الأشخاص الذين يودون سماعها؟ وهل هي صحيحة؟ لقد علّم سيث جودين مئات الآلاف من المسوّقين والطلاب حول العالم، وهو يشرح في هذا الكتاب أن كبار المسوّقين لا يتحدثون عن الميزات أو حتى الفوائد. بدلاً من ذلك، يسردون قصة؛ قصة نريد أن نصدّقها، سواء كانت واقعية أم لا. في عالم يتمتع فيه معظم الناس بعدد لا حصر له من الخيارات…
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Negotiate Successfully
EGP 665.00

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A clear explanation of the art of negotiation, with practical advice on how to prepare, how to keep cool under pressure, and how body language can be used to your advantage.All of us negotiate every day in different ways - whether that's in a work setting, using professional partners, or even at home. But for many people it's a nerve-wracking experience that leaves them feeling awkward, tongue-tied and at a disadvantage. This book will explain the dynamics of a successful negotiation, allowing…
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The Principles of Psychology
EGP 1,480.00

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Unlock the mysteries of the human mind with this accessible and highly-visual hardback guide to the principles of psychology, featuring useful diagrams, text boxes and full-color images. Chartered psychologist Dr. Shona Saul presents an engaging and comprehensible guide that delves into the essential principles of psychology. With this book, you can explore a myriad of captivating topics including personality psychology, attachment theory and criminal profiling, and the role each of these…
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The Science of Getting Rich
EGP 740.00

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Visual Timelines: Science : Inventions and Discoveries Year by Year
EGP 1,110.00

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Follow the timeline to get a unique picture of how scientific discoveries were made. Take a thrilling ride through history and discover how scientists changed the world, from steady advances in technology to sudden leaps in understanding. This innovative guide brings breakthroughs and discoveries to life, putting events in context and explaining key ideas in clear language. Discover how our world has been radically transformed by chemistry, biology, and physics, from the discovery of fire…
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الزهايمر العلاقات - عندما ينسي الحب
EGP 190.00

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قصف جبهة
EGP 230.00

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« أردّ أم أصمت؟ أتلك هي المشكلة؟ هل تعلم أن لأي سؤال أو موقف محرج وقتًا محددًا للرد عليه، تضيع بعده قوة وبهجة الرد؟ وهل تعلم أيضًا أن فترة الرد والتفاعل الصحيحة تبلغ خمس ثوانٍ فقط؟! نعم خمس ثوانٍ. وهي بالطبع غير كافيةٍ لإيجاد الرد المناسب، إلا إذا درَّبت نفسك وعقلك على الهدوء والثبات وتقبل الكلام أو الاستفزاز مهما كانت حدته. إذن لماذا لا ترد في التوّ واللحظة؟ ولماذا تتبادر أجمل الردودِ وأنسبها إلى أذهاننا بعد انتهاءِ المواقف؟ ستتعرف على الإجابة بالتفصيل في هذا الكتاب، الذي يشرح لك كيف أن خجلك…
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The Richest Man In Babylon.
EGP 500.00

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The Richest Man in Babylon is a treasure chest of common sense when it comes to figuring out your finances. While it is not a how-to guide to wealth management, some of the simple techniques it teaches will stand you in good stead through the ages. Written in 1926 by George Clason, this book doles our financial pearls of wisdom through a collection of parables that originated 4,000 years ago in ancient Babylon. While the title may make it seem like the book has Biblical connotations, it is not…
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Healthy Habits Series 8 books Collection Box (Dog’s Guide to Helping Others, Sloth Guide to Keeping Calm, Kangaroo Guide to Keeping Fit, Lemur Guide to Healthy Eating, Koalas Guide to Sleep & 2 More)
Special Price EGP 2,550.00 Regular Price EGP 3,000.00

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Titles in this set:1. Dog's Guide to Helping Others2. Sloth's Guide to Keeping Calm3. Kangaroo's Guide to Keeping Fit4. Lemur's Guide to Healthy Eating5. Koala's Guide to Sleep6. Leopard's Guide to Keeping Clean7. Panda's Guide to Mental Wellbeing8. Elephant's Guide to Making FriendsDescription:Dog's Guide to Helping OthersMum is teaching her puppies how to be helpful and they are learning how to share, how to have good manners, how to be tidy and more.…
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Healthy Habits: Lemur's Guide to Healthy Eating
EGP 375.00

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Lemur loves to eat lots of different foods with the rest of his troop. This book follows the story of Lemur and provides lots of advice on healthy eating for its human readers. Topics include eating together, the importance of breakfast, how to eat a balanced diet and snacks and sugary foods. The Healthy Habits series for children aged 4 plus, features key information about how to stay healthy in mind and body, simply told and brought to life through a relatable animal guide alongside bright…

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