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  1. How to Be a Founder
    EGP 960.00
    Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question “how do I get started?” It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel…
  2. Money Mentor
    EGP 1,225.00
    If you're feeling broke, stressed and fed up of living pay cheque to pay cheque then you're in the right place. Anna Brading was in your position once too, but now she's changed her life, and her finances. She is here to help you do the same.
  3. Step Up, Step Back
    EGP 1,260.00
    Many strategic change efforts fail. And virtually all of them are harder than they need to be. Why is this? And what can we do to make change more likely to stick?Dr. Elsbeth Johnson, a former equity analyst and London Business School Professor now teaching at MIT, has spent a decade researching how to deliver strategic change in practice. Based on asking managers what they needed from leaders, rather than just asking leaders what they did, her resulting Step Up, Step Back approach…
  4. Start-Up Century
    EGP 960.00
    A fresh look at the how new technologies like artificial intelligence are creating an entreprenuerial revolution.Does it feel like everyone you know is thinking about starting a business? That's because they are. In the last few years new businesses have been launched in record numbers, with more of us than ever deciding to go it alone or become entrepreneurs.Fuelled by new technologies like artificial intelligence and automation, this trend is only just beginning, with traditional firms due to…
  5. 9781526678492
    EGP 815.00
    'An excellent book' VINCE CABLE | 'A must read' JO JOHNSON | 'A fascinating read' BILL DUDLEYA timely manifesto on how digital currencies will win the New Cold War and the struggle for geopolitical supremacy in the twenty-first century.A New Cold War is underway. Whereas the first Cold War was dominated by the threat of nuclear conflict, the new front line is economic and financial, but still dominated by technology. Who controls its future will help decide…
  6. Click Here
    EGP 1,260.00
    The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.Growth is good. But how do you achieve growth for your business in the digital age?Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?The…
  7. Why Great Leaders Ask Great Questions
    EGP 1,405.00
    Aspiring leaders are hungry to learn all that they can about how to be a more effective leader. And certainly there are tools and best practices young leaders should know and add to their toolkit. But - as Steve Mostyn, one of the world's leading innovators in executive leadership, has learned over the past decades of teaching this cohort - two equally useful activities for the aspiring leader are reflection and experimentation. In his new book WHY GREAT LEADERS ASK GREAT QUESTIONS,…
  8. Economics: 50 Key Ideas Unpacke
    EGP 740.00
    How do labor markets work? Is it better to aim for inflation or full employment? How can developing countries escape the poverty trap? In this accessible and entertaining guide, readers can explore the key questions and theories that top economists have sought to answer, and gain valuable insights into the complex world of economics. Ranging from demand and supply to globalization and international trade to game theory, and featuring ideas from such esteemed economists as Adam Smith, John…
  9. KIND
    EGP 1,080.00
    While it doesn't always make headlines, there is a growing recognition that kindness is vital to strong performance at work. In the broad range of leadership skills, kindness is inherently quieter, more personal and harder to see – and yes, less interesting or cinematic than controversial tweets and 'bullying boss' behaviour. But kindness builds empathy and trust, which ultimately creates a sense of psychological safety – and that safety leads to more creativity; a better quality of…
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