Business

A fresh look at the how new technologies like artificial intelligence are creating an entreprenuerial revolution.Does it feel like everyone you know is thinking about starting a business? That's because they are. In the last few years new businesses have been launched in record numbers, with more of us than ever deciding to go it alone or become entrepreneurs.Fuelled by new technologies like artificial intelligence and automation, this trend is only just beginning, with traditional firms due to…

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your…

'An excellent book' VINCE CABLE | 'A must read' JO JOHNSON | 'A fascinating read' BILL DUDLEYA timely manifesto on how digital currencies will win the New Cold War and the struggle for geopolitical supremacy in the twenty-first century.A New Cold War is underway. Whereas the first Cold War was dominated by the threat of nuclear conflict, the new front line is economic and financial, but still dominated by technology. Who controls its future will help decide…

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.Growth is good. But how do you achieve growth for your business in the digital age?Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?The…

Aspiring leaders are hungry to learn all that they can about how to be a more effective leader. And certainly there are tools and best practices young leaders should know and add to their toolkit. But - as Steve Mostyn, one of the world's leading innovators in executive leadership, has learned over the past decades of teaching this cohort - two equally useful activities for the aspiring leader are reflection and experimentation. In his new book WHY GREAT LEADERS ASK GREAT QUESTIONS,…

How do labor markets work? Is it better to aim for inflation or full employment? How can developing countries escape the poverty trap? In this accessible and entertaining guide, readers can explore the key questions and theories that top economists have sought to answer, and gain valuable insights into the complex world of economics. Ranging from demand and supply to globalization and international trade to game theory, and featuring ideas from such esteemed economists as Adam Smith, John…

While it doesn't always make headlines, there is a growing recognition that kindness is vital to strong performance at work. In the broad range of leadership skills, kindness is inherently quieter, more personal and harder to see – and yes, less interesting or cinematic than controversial tweets and 'bullying boss' behaviour. But kindness builds empathy and trust, which ultimately creates a sense of psychological safety – and that safety leads to more creativity; a better quality of…

في كتاب أهم ثلاثون ثانية في حياتك العملية: الكلمات القليلة يمكنها أن تفتح أبوابًا لا حصر لها من الفرص. تخيل أنك قابلت في المصعد أهم شخص سيؤثر في مستقبلك وحياتك.. أمامك 30 ثانية فقط؛ هي المسافة الزمنية من الدور الأرضي وحتى يتوقف المصعد. ما الذي يمكنك أن تحققه خلال نصف دقيقة فقط؟ هذا الكتاب سيُعلمك كيف تستغل أقل من 30 ثانية لتحقيق أقصى نجاح ممكن في أي موقف يمثل فرصة للنجاح. في هذا الكتاب: • كيف يمكنك أن تجعل أول خمس ثوانٍ من حديثك هي الأهم في حياتك؟ • ما هي الطريقة التي تساعدك على هزيمة…

Remember when talking about money was taboo? Times have changed and in our times, with so many radical and disruptive changes to the economy, the role of the entrepreneur now embedded at the centre of so much societal and technological change, and digital currencies changing the way we think about exchange, money has become a vital, insistent of conversation for everyone. All of us acknowledge it matters desperately; yet so few of us really understand it. The press and social media are awash…

لماذا تنجح أفكار بعض المشاريع من أول مرة، وكأنها صُنعت خصيصًا لكي تنجح؟ بينما تفشل مشاريع أخرى؟هذا الكتاب لن يطلب منك أن تعمل أكثر، بل أن تبدأ بشكل أذكى. في هذا الكتاب:كيف تكتشف ما يريده الناس فعلًا، وليس ما تظن أنهم يريدونه؟كيف تختبر فكرتك بسرعة قبل التورط فيها؟تعلم طريقة بدء مشروعك بوضوح وثقة بدلًا من الحماس الخاطئ.كيف تُحول فكرة جيدة إلى مشروع ناجح يجد صدى حقيقيًّا لدى الجمهور؟ «بخطوة واحدة» ليس كتابًا عن تحسين منتج موجود، بل عن التأكد -من البداية- أنك تبني شيئًا يريده الناس فعلًا.كتاب…