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Psychology: 50 Essential IdeasEGP 1,250.00How do we learn? What is memory? How do we know how to behave? The formal study of psychology as a scientific enterprise began in Germany in the late 19th century but the observation of human behaviour dates back to Ancient Greece. Defined as the scientific study of behaviour and mental processes, psychology has attained a range of branches including clinical, cognitive, developmental, evolutionary, forensic, health and neuropsychology. In a wide ranging, highly illustrated book, readers are introduced to the world of psychology and those who formed the science as we know it. With discussion of a number of key ideas including prejudice and discrimination, social cognition, how we develop attitudes and why and how we fall in love, as well as reference to the people who developed these ideas, the book is an accessible guide to this fascinating subject.
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The Principles of PsychologyEGP 1,480.00Unlock the mysteries of the human mind with this accessible and highly-visual hardback guide to the principles of psychology, featuring useful diagrams, text boxes and full-color images. Chartered psychologist Dr. Shona Saul presents an engaging and comprehensible guide that delves into the essential principles of psychology. With this book, you can explore a myriad of captivating topics including personality psychology, attachment theory and criminal profiling, and the role each of these play in understanding human behavior as a whole. In this book you will learn • The different approaches to psychology which have held sway over the years • The most influential psychologists, including Sigmund Freud, Carl Jung, Ivan Pavlov and more. • The key concepts in every area, including cognitive psychology, developmental psychology, behavioral psychology and social psychology. This fascinating introduction to the world of psychology is replete with full-color diagrams and illustrations to help make even the most complex ideas accessible to everyone.
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The Little Book of PositivityEGP 590.00Having a positive attitude can benefit you in many ways, leaving you more easily able to deal with stress and even giving the ability to recover from illness more swiftly. This little, full-colour hardback is full of constructive reminders and exercises to help banish negative thinking and replace it with optimism, allowing you to reframe most situations to look on the bright side.
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Psychology for Curious KidsEGP 960.00Children can explore the inner workings of this human mind with this hardback introduction to psychology, packed with diagrams and full-colour illustrations. Written by award-winning science writer Anna Claybourne, this accessible introduction explores all of psychology's most fundamental and fascinating topics for young readers. Children can discover out why we dream, how we store memories, what creates our personality and other intriguing concepts - all explained with practical and relatable examples. These big ideas pop off the page, thanks to vibrant diagrams and an engaging, energetic prose style. Topics include: The brain and brain cells Intelligence Brain studies and experiments Group psychology Speech and language Neurodiversity Curious kids aged 8+ can take their first step in understanding human behaviour with this wide-ranging celebration of psychology.
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Unlock Psychology in 10 ConciseEGP 740.00Unlock the wonders of the human brain in 10 concise chapters with this essential introduction to psychology. Learn about the theories of Sigmund Freud, the research of Ivan Pavlov, the distinction between behavioural and cognitive psychology, and much more besides. With short chapters designed to be absorbed in single session, this book will provide you with the perfect starting point in psychology.