Books

Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our decline, and the more painful it is when it occurs.

For all professionals, knowledge of the key elements of high-quality leadership is vital, whether they are existing managers, taking on additional managerial responsibilities, or looking ahead to their career goals. This base of knowledge stretches from the individual – leading yourself – to the group, leading teams and even entire organizations.

The disruptive moment in which we find ourselves living demands that we are our own agents of change. The Seven Games of Leadership is a guide for readers through seven key phases of personal and professional development, with the aim not of climbing a corporate ladder but of finding true and lasting satisfaction in what they do.

إنّ جميع المسوّقين يكذبون، ولكنّ ينجح منهم الذين يستطيعون إخبارنا قصّةً نريد تصديقها ومشاركتها. في هذا الكتاب، يطرح سيث جودين ثلاثة أسئلة أساسية على المسوّق وهي: ما هي قصتك؟ وهل سيصدقها الأشخاص الذين يودون سماعها؟ وهل هي صحيحة؟ لقد علّم سيث جودين مئات الآلاف من المسوّقين والطلاب حول العالم، وهو يشرح في هذا الكتاب أن كبار المسوّقين لا يتحدثون عن الميزات أو حتى الفوائد. بدلاً من ذلك، يسردون قصة؛ قصة نريد أن نصدّقها، سواء كانت واقعية أم لا. في عالم يتمتع فيه معظم الناس بعدد لا حصر له من الخيارات وليس لديهم وقت لاتخاذها، تعتبر كل مؤسسة جهة تسويق، ويدور كل التسويق حول سرد القصص. لذا، ينجح المسوّقون عندما يخبروننا بقصة تناسب نظرتنا إلى العالم، قصة نتبناها بشكل حدسي ثم نشاركها مع أصدقائنا ...

A clear explanation of the art of negotiation, with practical advice on how to prepare, how to keep cool under pressure, and how body language can be used to your advantage.

All of us negotiate every day in different ways - whether that's in a work setting, using professional partners, or even at home. But for many people it's a nerve-wracking experience that leaves them feeling awkward, tongue-tied and at a disadvantage. This book will explain the dynamics of a successful negotiation, allowing you to understand the full process and apply the guidance to your own situations.

It will help you to build your confidence and allow you to find the results that are right for you, with practical advice on the basic principles of negotiation, how to prepare, how to keep cool under pressure, and how to understand and use body language to achieve your goals.

Negotiate Successfully contains a quiz to assess strengths and weaknesses, step-by-step guidance and action points, top tips to bear in mind for the future, common mistakes and advice on how to avoid them, as well as summaries of the key points.