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Psychology: 50 Essential IdeasEGP 1,250.00How do we learn? What is memory? How do we know how to behave? The formal study of psychology as a scientific enterprise began in Germany in the late 19th century but the observation of human behaviour dates back to Ancient Greece. Defined as the scientific study of behaviour and mental processes, psychology has attained a range of branches including clinical, cognitive, developmental, evolutionary, forensic, health and neuropsychology. In a wide ranging, highly illustrated book, readers are introduced to the world of psychology and those who formed the science as we know it. With discussion of a number of key ideas including prejudice and discrimination, social cognition, how we develop attitudes and why and how we fall in love, as well as reference to the people who developed these ideas, the book is an accessible guide to this fascinating subject.
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Psychology: 50 Key Ideas UnpackedEGP 740.00Gain fascinating insights into human behavior with this comprehensive and accessible guide to psychology and its 50 key ideas. How do we think? What do our dreams mean? Why do we see things in different ways? Questions such as these have plagued the world's greatest thinkers throughout history, from Aristotle and Descartes to Freud and Carl Jung. This accessible guide introduces the most crucial quandaries in psychology and how we have tried to answer them. Includes: Dream analysis The Bystander effect Personality Criminal psychology Social learning theory Written in plain English, with concise explanations and helpful diagrams, this book it untangles complicated theories and makes sense of abstract psychological concepts. It's perfect for students or anyone wanting a fresh look at this intriguing subject.
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Unlock Psychology in 10 ConciseEGP 740.00Unlock the wonders of the human brain in 10 concise chapters with this essential introduction to psychology. Learn about the theories of Sigmund Freud, the research of Ivan Pavlov, the distinction between behavioural and cognitive psychology, and much more besides. With short chapters designed to be absorbed in single session, this book will provide you with the perfect starting point in psychology.