Non Fiction Genres

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

“Creating tomorrow by repeating yesterday is not a useful way forward.”

“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”

“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”

This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You’ll discover how to:

• Identify your "smallest viable audience" and make remarkable work they can't ignore
• Understand and influence the systems shaping our world
• Prioritize long-term thinking over instant gratification
• Make smart, purposeful choices that shape a better tomorrow

Who this book is for:

• Leaders who want to think more deeply about their impact
• Entrepreneurs tired of conventional business advice
• Change-makers seeking lasting transformation in their career and community
• Anyone feeling stuck in outdated systems and looking for a fresh perspective

Strategy turns our effort into impact. Your journey to better thinking starts here.

When Lucy hears noises from behind the wall she tries to warn her parents that there are wolves banging about. But her parents don't listen.

When the wolves finally take over the house and Lucy and her family are evicted to live in the garden, her parents realise perhaps they should have listened. But Lucy is no shrinking violet and pretty soon she has the wolves out and the family back in the house.

So what was that noise Lucy heard coming from behind the wall . . . ?

ما مشكلة مصر بالضبط؟
هل هي مشكلة اقتصادية؟ هل تحل التنمية الاقتصادية مشكلات سوء الإدارة وتراجع المكانة الإقليمية والدولية التي نعيشها؟ وهل يمكن أصلًا تحقيق تنمية اقتصادية في ظل هذه الظروف؟
هل هي مشكلة ديمقراطية؟ هل تحل الديمقراطية هذه المشكلات أم تزيدها؟ وهل يمكن أصلًا التحول للديمقراطية وهذا هو حال المجتمع؟ ثم ألمْ تنجح نُظُم غير ديمقراطية في تنمية بلادها، فلِمَ لا تنجح عندنا؟
أم هي مشكلة ثقافية نابعة من ضعف التفكير العلمي وقِيَم الإنجاز وثقافة العمل الجماعي وبقية القِيَم اللازمة لتطور الدولة والمجتمع؟ وهل الحل يكمن في التعليم؟ لكن كيف نُقِيم تعليمًا يخالف ثقافة أغلبية المجتمع بما في ذلك القائمون على الدولة والتعليم؟
جربنا كل الأجوبة تقريبًا: من الحُكم الدستوري إلى الاستبداد المستنير، من الليبرالية إلى اشتراكية الدولة، من التحالف مع الاستعمار إلى مواجهته، من التحديث العلماني إلى خَلْط الدين بالسياسة، ومن الانصياع للحكام إلى الثورة. وما زالت المشكلة مستمرة، بل وتتفاقم. فهل نظل في هذه الحلقة المفرغة، أم أن هناك طريقًا يأخذنا نحو مصر التي نحلم بها؟

‘The world's leading expert on habits’ – Matthew Syed, bestselling author of Black Box Thinking and Rebel Ideas

What if you could harness the extraordinary power of your unconscious mind to achieve your goals?

Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us; the way we conduct ourselves in meetings; what we buy; when and how we exercise, eat and drink – a truly remarkable number of things we do every day, we do by habit.

And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change. And that is why almost all of us fail.

Professor Wendy Wood is the world's foremost expert on habits. Drawing on three decades of original research, she explains the fascinating science of how we form habits and provides the key to unlocking our habitual mind in order to make the changes we seek.

Combining a potent mix of neuroscience, case studies and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible and highly practical book that will change the way you think about almost every aspect of your life.

‘Wendy Wood is the world’s foremost expert in the field, and this book is essential’ – Angela Duckworth, bestselling author of Grit

An adapted, easy-to-read edition of Zobeida and the Three Qalandars – with engaging illustrations throughout.

A porter in a marketplace, three holy beggars new to Baghdad and a caliph in disguise with his advisor, Jamal. Somehow, they all end up in the home of three beautiful sisters. Though sworn to mind their own business, each has questions. Why do the sisters punish their dogs? How did each holy man lose his left eye?

The answers will take them from a graveyard to a magnetic mountain, through betrayal and shipwreck, with a clever monkey, a jealous neighbour, princes and princesses.

Help Stick Man run and wriggle his way back to his family in this super soft and fabulously interactive finger puppet book.

One day he wakes early and goes for a jog.
Stick Man, oh Stick Man,
Beware of the dog!

• Story based on the bestselling Stick Man by Julia Donaldson and Axel Scheffler.
• With Julia's classic rhyme and a fun finger puppet based on Axel's fabulous illustrations, children will love helping Stick Man make his way back home.
• The perfect introduction to Julia and Axel's gorgeous storytelling world, this edition is great for little readers
• If you liked this, check out the Zog and Superworm finger puppet books!

Can a wolf really be a superhero?

Luna is a little wolf with a big ambition: she's determined to be a superhero!

There's just one problem. All the other animals are terrified of wolves. Whenever Luna swoops in to help, everyone runs away.

Luna's about to abandon her superhero dreams . . . but then she tries one final super-daring rescue!

• A fabulously exciting rhyming story - great for reading aloud, and perfect for joining in
• Wonderful, colourful illustrations, packed with entertaining details
• An inspiring, witty story about following your dreams
• Helen and Thomas Docherty are the super-talented creators of many much-loved books including The Snatchabook and The Knight Who Wouldn't Fight