Non Fiction Genres

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

“Creating tomorrow by repeating yesterday is not a useful way forward.”

“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”

“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”

This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You’ll discover how to:

• Identify your "smallest viable audience" and make remarkable work they can't ignore
• Understand and influence the systems shaping our world
• Prioritize long-term thinking over instant gratification
• Make smart, purposeful choices that shape a better tomorrow

Who this book is for:

• Leaders who want to think more deeply about their impact
• Entrepreneurs tired of conventional business advice
• Change-makers seeking lasting transformation in their career and community
• Anyone feeling stuck in outdated systems and looking for a fresh perspective

Strategy turns our effort into impact. Your journey to better thinking starts here.

 

ما مشكلة مصر بالضبط؟
هل هي مشكلة اقتصادية؟ هل تحل التنمية الاقتصادية مشكلات سوء الإدارة وتراجع المكانة الإقليمية والدولية التي نعيشها؟ وهل يمكن أصلًا تحقيق تنمية اقتصادية في ظل هذه الظروف؟
هل هي مشكلة ديمقراطية؟ هل تحل الديمقراطية هذه المشكلات أم تزيدها؟ وهل يمكن أصلًا التحول للديمقراطية وهذا هو حال المجتمع؟ ثم ألمْ تنجح نُظُم غير ديمقراطية في تنمية بلادها، فلِمَ لا تنجح عندنا؟
أم هي مشكلة ثقافية نابعة من ضعف التفكير العلمي وقِيَم الإنجاز وثقافة العمل الجماعي وبقية القِيَم اللازمة لتطور الدولة والمجتمع؟ وهل الحل يكمن في التعليم؟ لكن كيف نُقِيم تعليمًا يخالف ثقافة أغلبية المجتمع بما في ذلك القائمون على الدولة والتعليم؟
جربنا كل الأجوبة تقريبًا: من الحُكم الدستوري إلى الاستبداد المستنير، من الليبرالية إلى اشتراكية الدولة، من التحالف مع الاستعمار إلى مواجهته، من التحديث العلماني إلى خَلْط الدين بالسياسة، ومن الانصياع للحكام إلى الثورة. وما زالت المشكلة مستمرة، بل وتتفاقم. فهل نظل في هذه الحلقة المفرغة، أم أن هناك طريقًا يأخذنا نحو مصر التي نحلم بها؟

‘The world's leading expert on habits’ – Matthew Syed, bestselling author of Black Box Thinking and Rebel Ideas

What if you could harness the extraordinary power of your unconscious mind to achieve your goals?

Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us; the way we conduct ourselves in meetings; what we buy; when and how we exercise, eat and drink – a truly remarkable number of things we do every day, we do by habit.

And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change. And that is why almost all of us fail.

Professor Wendy Wood is the world's foremost expert on habits. Drawing on three decades of original research, she explains the fascinating science of how we form habits and provides the key to unlocking our habitual mind in order to make the changes we seek.

Combining a potent mix of neuroscience, case studies and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible and highly practical book that will change the way you think about almost every aspect of your life.

‘Wendy Wood is the world’s foremost expert in the field, and this book is essential’ – Angela Duckworth, bestselling author of Grit

Sun Tzu's 5th century BC military manual, The Art of War, revolutionized warfare when it was written. In the millennia since, its sage advice has been applied to fields as varied as business, leadership, warfare, politics and everyday life.

Step into the prehistoric world with this comprehensive visual encyclopedia for children, packed with more than 60 dinosaurs and full-colour illustrations. Full of fascinating facts and dramatic illustrations, and based on the latest paleontological research, this is a definitive A-Z of dinosaurs-from Allosaurus to Zuniceratops. Young reaers can explore dinosaur habitats, ecosystems, survival skills and more, through high-impact facts, astounding stats, and cutting-edge scientific knowledge. Accessible and entertaining, this comprehensive visual encyclopedia is the perfect introduction to the world of dinosaurs. It supports the key stage 2 (KS2) curriculum and is great for home learning. Ideal for children aged eight and above.

Among the many inventors and engineers who have shaped our world, few have been as farsighted or revolutionary as the genius of the Italian Renaissance, Leonardo da Vinci. This fascinating guide explores da Vinci's life, inventions, and cultural legacy, breaking down scientific principles into clear, easy-to-follow language that is approachable for young readers. Readers can:  Explore Leonardo's life story, his years spent doodling sketches of early versions of the parachute, helicopter, diving suit, machine-gun, self-driving car and many more.  Take a tour through the other achievements of this great polymath, his work in mathematics, anatomy, astronomy, geology and civil engineering, not to mention his world famous paintings.  Uncover the world in which da Vinci lived, find out how his ideas were received, and how they influenced both contemporary and later scientists and inventors. Lavishly illustrated throughout by Paula Zamudio, with beautifully designed endpapers, this inspiring book supports home learning and is a wonderful introduction to Leonardo da Vinci's and his genius ideas for curious minds aged 8+.

Young readers can travel into space with this comprehensive reference guide to the cosmos, filled with galactic facts and incredible full-colour space photography. From the Big Bang to the Extremely Large Telescope, this is a definitive guide to our Solar System, the Universe, space exploration and beyond. Children can explore the constellations of the night sky, the Earth's orbit around the sun, profiles of planets and much more. • Illustrated throughout with the very latest space imagery • Clear annotations highlight important features • Profile boxes give you facts at a glance • Includes a section on observing the night sky • A wide-ranging glossary explains key terminology • Fully indexed for easy navigation Supporting STEM learning, this accessible and entertaining reference guide is perfect for children aged 8+.

In Moreâ€s influential fantasy, first published in Latin in 1516, traveller Raphael reports on the peaceful, egalitarian society he discovered on a remote island. This edition is based on the 1684 translation by Gilbert Burnet.