أطروحة دافئة بقدر ما هي منطقيّة، تقودها أسئلة مُصاغة بإتقان. تجلب لنا الروائية النيجيريّة تشيماماندا نغوزي أديتشي همّها النّسوي في كتيّب صغير صاغته استنادًا إلى محاضرتها الشّهيرة التي قدّمتها على منصّة TED. كيف يُمكن فهم النسويّة، وتعريفها بمنطق القرن الواحد والعشرين تعريفًا يتجذّر بالانغماس في الواقع والوعي به. تستحضر المؤلّفة تجاربها الشخصيّة وملاحظاتها الثّاقبة للجنوسة (gender) وتوظيفاتها الاجتماعيّة وتجلّياتها في الحياة اليوميّة، فتُجيب بذلك عن معنى أن تكون المرأةُ امرأةً في هذا العصر، وتُطلق نداءً فيه من الاستغاثة بقدر ما فيه من الصّراخ: علينا جميعًا أن نصبح نسويّين.
Non Fiction Genres
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How to Be an Engineer (Careers for Kids)Special Price EGP 1,530.00 Regular Price EGP 1,700.00
Clearly explained engineering concepts and fun, simple projects give kids ages 7-9 the chance to put their STEAM knowledge to the test!
Teach kids to think like an engineer! The engaging projects in this book will encourage kids to investigate using items from around the house. Build a robot arm out of rulers; learn about jet propulsion with balloons; crush toilet-paper rolls to explore materials; and much more. Read about how engineers use STEAM subjects and their imaginations to think critically and solve problems. Be inspired by engineering heroes such as Leonardo da Vinci, Mae Jemison, and Elon Musk. Fun questions, engineering experiments, and real-life scenarios come together to make engineering relevant. In How to Be an Engineer, the emphasis is on inspiring kids, which means less time at a computer and more time exploring in the real world. -
The Crunching Munching CaterpillarSpecial Price EGP 623.70 Regular Price EGP 693.00
Caterpillar longs to be able to fly! But all he can do is munch and crunch his way through a blackberry bush. When Butterfly comes along, she smiles a secret smile because she knows something Caterpillar doesn't! Whatever can it be?
This classic storybook is reimagined in a fun new pop-up edition – sure to delight toddlers!
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101 Essays That Will Change the Way you ThinkSpecial Price EGP 796.50 Regular Price EGP 885.00
In her second compilation of published writing, Brianna Wiest explores pursuing purpose over passion, embracing negative thinking, seeing the wisdom in daily routine, and becoming aware of the cognitive biases that are creating the way you see your life. This book contains never before seen pieces as well as some of Brianna’s most popular essays, all of which just might leave you thinking: this idea changed my life.
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1-Page Marketing Plan : Get New Customers, Make More Money, And Stand out From The CrowdSpecial Price EGP 918.00 Regular Price EGP 1,020.00
(2018) To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: * How to get new customers, clients or patients and how to make more profit from existing ones. * Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. * How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. * A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. * How to annihilate competitors and make yourself the only logical choice. * How to get amazing results on a small budget using the secrets of direct response marketing. * How to charge high prices for your products and services and have customers actually thank you for it.
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Lost ConnectionsSpecial Price EGP 737.10 Regular Price EGP 819.00From the New York Times bestselling author of Chasing the Scream: The First and Last Days of the War on Drugs, a startling challenge to our thinking about depression and anxiety. Award-winning journalist Johann Hari suffered from depression since he was a child and started taking antidepressants when he was a teenager. He was told—like his entire generation—that his