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Dopamine NationEGP 815.00
This book is about pleasure. It's also about pain. Most important, it's about how to find the delicate balance between the two, and why now more than ever finding balance is essential. We're living in a time of unprecedented access to high-reward, high-dopamine stimuli: drugs, food, news, gambling, shopping, gaming, texting, sexting, Facebooking, Instagramming, YouTubing, tweeting... The increased numbers, variety, and potency is staggering. The smartphone is the modern-day hypodermic needle, delivering digital dopamine 24/7 for a wired generation. As such we've all become vulnerable to compulsive overconsumption.
In Dopamine Nation, Dr. Anna Lembke, psychiatrist and author, explores the exciting new scientific discoveries that explain why the relentless pursuit of pleasure leads to pain...and what to do about it. Condensing complex neuroscience into easy-to-understand metaphors, Lembke illustrates how finding contentment and connectedness means keeping dopamine in check. The lived experiences of her patients are the gripping fabric of her narrative. Their riveting stories of suffering and redemption give us all hope for managing our consumption and transforming our lives. In essence, Dopamine Nation shows that the secret to finding balance is combining the science of desire with the wisdom of recovery. -
Click HereEGP 1,260.00
The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.
'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.' -
Why Do I Keep Doing This?EGP 1,260.00n Why Do I Keep Doing This? licensed family and marriage therapist, Kati Morton, explores this common struggle with control. Kati shows how our upbringing and anxiety are often connected to our struggle to take up space. We can feel like we are too much by just existing in the same place as someone else, or that we are less deserving of their time and care. This struggle with asserting ourselves or taking what we require can harm our development. We sometimes think the only way to feel okay and get what we need is to please everyone else first. Why Do I Keep Doing This? is a vital tool in helping us understand why control can be so attractive, but if left unmonitored can become detrimental to our lives. Kati will shed light on shared struggles as readers follow her through some key points of growth in her own life while incorporating what she has learned as a therapist and content creator who knows how to create lasting healthy change. This book gives readers the ability to not only ask themselves why do I keep doing this? but also have the insight to find a real answer.