Business

Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our decline, and the more painful it is when it occurs.

For all professionals, knowledge of the key elements of high-quality leadership is vital, whether they are existing managers, taking on additional managerial responsibilities, or looking ahead to their career goals. This base of knowledge stretches from the individual – leading yourself – to the group, leading teams and even entire organizations.

The disruptive moment in which we find ourselves living demands that we are our own agents of change. The Seven Games of Leadership is a guide for readers through seven key phases of personal and professional development, with the aim not of climbing a corporate ladder but of finding true and lasting satisfaction in what they do.

غالبًا ما يُصعِّب العاملون في المبيعات الأمور على أنفسهم؛ فالبيع عملية تتسم بالوضوح والمباشرة، أما البشر، فليسوا كذلك. في الفصول الثلاثة التالية سنلقي نظرة على القواعد الذهبية الثلاث للبيع، كما سنعرف لماذا يقرر بعض مندوبي المبيعات ترك هذا المجال في أيامهم الأولى. سيساعدك اتباع القواعد الذهبية الثلاث لا محالة، بيد أنه في نهاية المطاف، تدور عملية البيع حول كيفية التفاعل بينك وبين الآخرين. وسنعرف في هذا الفصل لماذا قد يتعامل الناس بغرابة. بل قد يتساءل البائع: ألن تكون الحياة أسهل كثيرًا إذا كان الجميع يشبهوننا؟ في الواقع، من المهم أن نكون قادرين على إتمام صفقات البيع مع مَن تختلف طباعهم مع طباعنا، ولا تتلاءم تصرفاتهم مع ما نعده طبيعيًّا ومألوفًا. ولهذا الغرض سأقدم في الفصلين الرابع والخامس لك مهارات مهمة جدًّا مثل فهم الأنماط السلوكية - لدينا ولدى عملائنا - وتعلم كيفية ملاءمة الأسلوب مع المواقف المتعددة. يأخذكم القسم الأول لاستكشاف الفخاخ التي ستقعون فيها جرَّاء توهمكم أن الأمر يدور حولكم، لا حول الزبائن/ العملاء. كما تغطي فصول القسم الأول مواضيع متنوعة، مثل كيف تسوِّق نفسك، والدقة في الالتزام بالمواعيد، والتعامل مع الرفض، وتبني التوجه المناسب، وأخيرًا الجدية والالتزام.

 

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

“Creating tomorrow by repeating yesterday is not a useful way forward.”

“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”

“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”

This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You’ll discover how to:

• Identify your "smallest viable audience" and make remarkable work they can't ignore
• Understand and influence the systems shaping our world
• Prioritize long-term thinking over instant gratification
• Make smart, purposeful choices that shape a better tomorrow

Who this book is for:

• Leaders who want to think more deeply about their impact
• Entrepreneurs tired of conventional business advice
• Change-makers seeking lasting transformation in their career and community
• Anyone feeling stuck in outdated systems and looking for a fresh perspective

Strategy turns our effort into impact. Your journey to better thinking starts here.

‘The world's leading expert on habits’ – Matthew Syed, bestselling author of Black Box Thinking and Rebel Ideas

What if you could harness the extraordinary power of your unconscious mind to achieve your goals?

Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us; the way we conduct ourselves in meetings; what we buy; when and how we exercise, eat and drink – a truly remarkable number of things we do every day, we do by habit.

And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change. And that is why almost all of us fail.

Professor Wendy Wood is the world's foremost expert on habits. Drawing on three decades of original research, she explains the fascinating science of how we form habits and provides the key to unlocking our habitual mind in order to make the changes we seek.

Combining a potent mix of neuroscience, case studies and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible and highly practical book that will change the way you think about almost every aspect of your life.

‘Wendy Wood is the world’s foremost expert in the field, and this book is essential’ – Angela Duckworth, bestselling author of Grit

Sun Tzu's 5th century BC military manual, The Art of War, revolutionized warfare when it was written. In the millennia since, its sage advice has been applied to fields as varied as business, leadership, warfare, politics and everyday life.

The #1 book for coaches, leaders, talent managers and professionals around the world. This is the definitive and fully updated new edition."Coaching for Performance is the proven resource for all coaches and pioneers of the future of coaching." Magdalena N. Mook, CEO, International Coach Federation (ICF) An international bestseller, featuring the influential GROW model, this book is the founding text of the coaching profession. It explains why enabling people to bring the best out of themselves is the key to driving productivity, growth, and engagement. A meaningful coaching culture has the potential to transform the relationship between organizations and employees and to put both on the path to long-term success. Written by Sir John Whitmore, the pioneer of coaching, this new edition has been fully revised by Tiffany Gaskell, Director at Performance Consultants, the global market leaders in performance coaching. This 6th edition has been updated throughout to reflect today's new world of work, and will revolutionize the traditional approach to organizational culture. Insightful real-world examples serve to champion inclusivity, alongside practical exercises which place an increased value on trust and responsibility. Critical new material has further been added to strengthen the process of measuring the benefits of coaching as a return on investment; all ensuring this contemporary new edition will remain at the forefront of professional coaching and leadership development. "Shines a light on what it takes to create high performance." John McFarlane, Chairman, Barclays, Chairman, TheCityUK