Business
-
The Age of AI: "THE BOOK WE ALL NEED"EGP 790.00Out of stockArtificial Intelligence (AI) is transforming human society fundamentally and profoundly. Not since the Enlightenment and the Age of Reason have we changed how we approach knowledge, politics, economics, even warfare.
-
The 80/20 Principle: Achieve More with LessEGP 1,110.00Millions of highly effective people have become more successful by understanding the simple fact that 80% of your results come from 20% of your efforts. All you have to do is identify the 20 percent that leads to 80 percent. The 80/20 Principle shows you how.
-
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do NotEGP 517.00
April of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Personal Finance book of all time. And although 25 years have passed since Rich Dad Poor Dad was first published, readers will find that very little in the book itself has changed — and for good reason. While so much in our world is changing a high speed, the lessons about money and the principles of Rich Dad Poor Dad haven’t changed. Today, as money continues to play a key role in our daily lives, the messages in Robert Kiyosaki’s international bestseller are more timely and more important than ever.
MilestonesWhile there is a milestone to commemorate — and a new section in the book on Why Milestones Are Important — preserving the integrity of the original content is testimony to the fact that this book has truly stood the test of time. The sidebars throughout the book (that were updated for the 20-year anniversary edition) have been updated again, but the core principles that parents and grandparents — those who embraced Robert’s story and messages 25 years ago — are sharing them with new generations who have found that its timeless wisdom and no-nonsense lessons can be applied to anyone’s life and their vision for a future that includes taking control of their finances.
People of all cultures and countries celebrate milestones. We use them to measure time, mark progress, reflect on the lessons we’ve learned, and celebrate accomplishments… and they give meaning to our life’s journey. They are a way that we integrate past, present, and future… looking back at where we started, where we are today… and the promise of all that the future can hold.
In the quarter century that has passed since Rich Dad Poor Dad was first published — 25 years since April 8, 1997 — so many things in our world have changed. But the one thing that has not changed is the pressing need for and the power of financial education. Money is still a mainstay of our lives, like it or not, and technology has brought both speed and innovations to the world of money. In an ever-changing world, we can all still get smarter when it comes to money… and learn as much as we can to secure our future.
Still the One… #1Today Rich Dad Poor Dad consistently ranks among bestsellers around the world in the categories of Personal Finance, Parenting, and Investing, has been translated into 38 languages, and has sold more than 40 million copies worldwide.
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
In many ways, the messages of Rich Dad Poor Dad, messages that were challenged and criticized 25 ago, are more meaningful, relevant, and important today than ever.
Rich Dad Poor Dad...
• Explodes the myth that you need to earn a high income to become rich
• Challenges the belief that your house is an asset
• Shows parents why they can't rely on the school system to teach their kids about money
• Defines once and for all an asset and a liability
• Teaches you what to teach your kids about money for their future financial success -
كل المسوقين يكذبون - يسردون قصصًاEGP 504.00
إنّ جميع المسوّقين يكذبون، ولكنّ ينجح منهم الذين يستطيعون إخبارنا قصّةً نريد تصديقها ومشاركتها. في هذا الكتاب، يطرح سيث جودين ثلاثة أسئلة أساسية على المسوّق وهي: ما هي قصتك؟ وهل سيصدقها الأشخاص الذين يودون سماعها؟ وهل هي صحيحة؟ لقد علّم سيث جودين مئات الآلاف من المسوّقين والطلاب حول العالم، وهو يشرح في هذا الكتاب أن كبار المسوّقين لا يتحدثون عن الميزات أو حتى الفوائد. بدلاً من ذلك، يسردون قصة؛ قصة نريد أن نصدّقها، سواء كانت واقعية أم لا. في عالم يتمتع فيه معظم الناس بعدد لا حصر له من الخيارات وليس لديهم وقت لاتخاذها، تعتبر كل مؤسسة جهة تسويق، ويدور كل التسويق حول سرد القصص. لذا، ينجح المسوّقون عندما يخبروننا بقصة تناسب نظرتنا إلى العالم، قصة نتبناها بشكل حدسي ثم نشاركها مع أصدقائنا ...
-
Negotiate SuccessfullyEGP 665.00
A clear explanation of the art of negotiation, with practical advice on how to prepare, how to keep cool under pressure, and how body language can be used to your advantage.
All of us negotiate every day in different ways - whether that's in a work setting, using professional partners, or even at home. But for many people it's a nerve-wracking experience that leaves them feeling awkward, tongue-tied and at a disadvantage. This book will explain the dynamics of a successful negotiation, allowing you to understand the full process and apply the guidance to your own situations.
It will help you to build your confidence and allow you to find the results that are right for you, with practical advice on the basic principles of negotiation, how to prepare, how to keep cool under pressure, and how to understand and use body language to achieve your goals.
Negotiate Successfully contains a quiz to assess strengths and weaknesses, step-by-step guidance and action points, top tips to bear in mind for the future, common mistakes and advice on how to avoid them, as well as summaries of the key points. -
-
The Richest Man In Babylon.EGP 500.00
The Richest Man in Babylon is a treasure chest of common sense when it comes to figuring out your finances. While it is not a how-to guide to wealth management, some of the simple techniques it teaches will stand you in good stead through the ages.
Written in 1926 by George Clason, this book doles our financial pearls of wisdom through a collection of parables that originated 4,000 years ago in ancient Babylon. While the title may make it seem like the book has Biblical connotations, it is not a religious treatise. However, the tone of the stories may make it sound like Biblical stories. inadvertently lending them more gravitas.
The story is about Arkad, the richest man in Babylon, who shares his seven cures to a lean purse on his kings behest, so that both individuals and society as a whole can reap the benefits of economic growth and prosperity. The financial roadmap is shared through a series of stories that are simple to read and understand and the lessons are abo casy to imbibe The common themes of hard work, discipline and honesty are easy to identify with and also seem convenient to implement.
If you are looking to make a change in your spending habits and want to learn simple tricks to manage your money and start saving even without realising that you are doing it, this book is a must-read.
-
A Degree in a Book: EconomicsEGP 1,330.00Packed with flow diagrams, infographics, pull-out features and handy timelines, this book makes learning the subject easier than ever. It covers the whole breadth of the subject at degree level, covering market equilibrium, economic policy, comparative development and more. It also includes profiles of prominent economists, including Adam Smith, John Maynard Keynes and Einor Ostrom, and the contributions they have made to economic theory. By the time you finish this book, you will be able to answer questions such as: • How do supply and demand work? • What is monetary policy? • Is GDP the best measure of success? • What are the costs and benefits of globalization?
-
-
Economics: 50 Essential IdeasEGP 1,250.00Explore the fascinating world of Economics through its 50 essential ideas, brought to life with vivid, full-colour graphics, illuminating diagrams, and engaging feature boxes in this highly-visual hardback guide. How do labor markets work? Is it better to aim for inflation or full employment? How can developing countries escape the poverty trap? In this accessible and entertaining guide, readers can explore the key questions and theories that top economists have sought to answer, and gain valuable insights into the complex world of economics. Ranging from demand and supply to globalization and international trade to game theory, and featuring ideas from such esteemed economists as Adam Smith, John Maynard Keynes and Milton Friedman, this essential guide will bring you up to speed on the core themes and theories of this great subject and understand how world economies function.