Business
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Rebel Ideas: The Power of Thinking DifferentlyEGP 790.00Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us. It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South.
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100 Things Successful People Do, Expanded EditionEGP 1,080.00EXPANDED EDITION FEATURING 10 BRAND NEW CHAPTERS: THE 10 THINGS SUCCESSFUL PEOPLE NEVER DO
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Just F*cking Do ItEGP 790.00JUST F*CKING DO IT will take you on a mind-altering journey of self discovery and personal transformation using an approach which combines psychological rigour with spiritual power - helping you to become the best version of yourself and create a life of happiness and abundance.
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How To Invest Masters On The CraftEGP 1,080.00
A master class on investing featuring conversations with the biggest names in finance, from the legendary cofounder of The Carlyle Group, David M. Rubenstein. What do the most successful investors have in common? David M. Rubenstein, cofounder of one of the world's largest investment firms, has spent years interviewing the greatest investors in the world to discover the time-tested principles, hard-earned wisdom, and indispensable tools that guide their practice._Rubenstein, who has spent more than three decades in the hypercompetitive world of private equity, now distills everything he's learned about the art and craft of investing, from venture capital, real estate, private equity, hedge funds, to crypto, endowments, SPACs, ESG, and more. -How did Stan Druckenmiller short the British pound in one trade for a profit of $1 billion dollars? -What made Sam Zell the smartest, toughest investor the world of real estate has ever seen? -How did Mike Novogratz make $250 million off crypto in one year? -How did Larry Fink build BlackRock from scratch into a firm that manages more than $10 trillion? -How did Mary Callahan Erdoes rise to the top of J.P. Morgan's wealth management division to manage more than $4 trillion for individuals and families all over the world? -How did Seth Klarman perfect value investing to consistently deliver net returns of nearly 20 percent? With unprecedented access to global leaders in finance, Rubenstein has assembled the most authoritative book of its kind. How to Invest reveals the thinking of the most successful investors in the world, many of whom rarely speak publicly. Whether you're brand-new to investing or a seasoned professional, this book will transform the way you approach investing forever.
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Talk Like TED: The 9 Public Speaking Secrets of the World's Top MindsEGP 870.00
“Discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo’s Talk Like TED.
TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.
Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED Talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From ‘Unleashing the Master Within’ and ‘Delivering Jaw Dropping Moments’ to ‘Sticking to the 18-minute Rule’ Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.
Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.”
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Give Great PresentationsEGP 665.00
Essential reading for anyone who has been asked to make a presentation, including advice on speech, using visuals, audience engagement, and how to deal with presenting online.
Speaking in front of other people can be daunting if you've never had a lot of practice. Even if you know your stuff, it can be hard to get everything together in time, look confident, speak clearly, and get your message across well. And that's before you consider things like presenting online or hosting a Zoom conference.
This practical book contains a self-assessment quiz, step-by-step guidance, top tips, common mistakes and advice on how to avoid them, summaries of key points, and lists of the best sources of further help. At the same time, it comes with strategies to help you cope if things don't go to plan, and special sections on how to manage nerves and boost your message with your body language.
Give Great Presentations is full of advice on how to prepare and deliver a knock-out speech - whether that's in person and in front of colleagues, or online with an audience of 'virtual' strangers. -
The Entrepreneur's Guide to the Art of WarEGP 740.00THE CLASSIC MILITARY TEXT, NOW ANALYZED FOR TOMORROW'S BUSINESS LEADERS. The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, respected business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to business and other ventures to develop strategies for long-term success. The Entrepreneur's Guide to The Art of War contains the full text of The Art of War, with commentary breaking down each section. It is illustrated with numerous case studies of business owners whose strategies show how these ideas can work and containing quotes and tips from well-known business leaders and innovators, The Entrepreneur's Guide to The Art of War will show you how to: • Lay firm foundations for your intended business • Choose your staff and co-workers effectively • Study your competitors in order to be stronger and better at what you do • Maintain a good working environment and happy employees • Work out your business's path to continued success This beautiful hardback is presented with gold embossing and coloured endpapers. Whether intended as a gift or a personal guide, business leaders in the making and any enterprising spirit will find this an invaluable companion.
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خارطة الطريق إلى عالم الفرنشايزEGP 150.00" يحتوي على رؤية شاملة عن نظام الفرنشايز من وجهة نظر المانح والممنوح لحقوق العلامة التجارية، فإذا كنت شخصًا تسعى إلى امتلاك عمل خاص، وترغب في معرفة ما إذا كان شراء حق الفرنشايز سيكون مناسبًا لشخصيتك وخبراتك وطريقة عملك، فسوف تعطيك صفحات هذا الكتاب إجابة شاملة على هذا التساؤل، كذلك ستوضح لك رحلة البحث واختيار نظام الفرنشايز الأمثل لك، والتحديات التي يمكن أن تواجهها خلال تلك الرحلة، وكيفية تخطيها إلى أن تقوم بالتوقيع على اتفاقية الفرنشايز والبدء في تأسيس الفرع الخاص بك. أما إذا كنت رائد أعمال نجحت في إنشاء شركتك وتسعى إلى إيجاد فرص للتوسع والنمو عن طريق الفرنشايز، فمن خلال الغوص داخل صفحات الكتاب سوف تستطيع تقييم ما إذا كان عملك قابل للفرنشايز أم لا، كذلك ستتعرف على الخطوات التي عليك القيام بها لإنشاء نظام فرنشايز قوي يتمتع بالوحدة ويسهل تكراره وتسويقه وإقناع ممنوحي الفرنشايز المحتملين به."
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This Is How They Tell Me the World EndsEGP 815.00We plug in anything we can to the internet. We can control our entire lives, economy and grid via a remote web control. But over the past decade, as this transformation took place, we never paused to think that we were also creating the world's largest attack surface. And that the same nation that maintains the greatest cyber advantage on earth could also be among its most vulnerable.
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The Compound EffectEGP 350.00No gimmicks. No hyperbole. Finally, just the truth on what it takes to earn success As the central curator of the success media industry for over 25 years, author Darren Hardy has heard it all, seen it all, and tried most of it. This book reveals the core principles that drive success. The Compound Effect contains the essence of what every superachiever needs to know, practice, and master to obtain extraordinary success. Inside you will find strategies