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  • Rebel Ideas: The Power of Thinking Differently
    EGP 790.00
    Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us. It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South.
  • 100 Things Successful People Do, Expanded Edition
    EGP 1,080.00
    EXPANDED EDITION FEATURING 10 BRAND NEW CHAPTERS: THE 10 THINGS SUCCESSFUL PEOPLE NEVER DO
  • Just F*cking Do It
    EGP 790.00
    JUST F*CKING DO IT will take you on a mind-altering journey of self discovery and personal transformation using an approach which combines psychological rigour with spiritual power - helping you to become the best version of yourself and create a life of happiness and abundance.
  • How To Invest Masters On The Craft
    EGP 1,080.00

    A master class on investing featuring conversations with the biggest names in finance, from the legendary cofounder of The Carlyle Group, David M. Rubenstein. What do the most successful investors have in common? David M. Rubenstein, cofounder of one of the world's largest investment firms, has spent years interviewing the greatest investors in the world to discover the time-tested principles, hard-earned wisdom, and indispensable tools that guide their practice._Rubenstein, who has spent more than three decades in the hypercompetitive world of private equity, now distills everything he's learned about the art and craft of investing, from venture capital, real estate, private equity, hedge funds, to crypto, endowments, SPACs, ESG, and more. -How did Stan Druckenmiller short the British pound in one trade for a profit of $1 billion dollars? -What made Sam Zell the smartest, toughest investor the world of real estate has ever seen? -How did Mike Novogratz make $250 million off crypto in one year? -How did Larry Fink build BlackRock from scratch into a firm that manages more than $10 trillion? -How did Mary Callahan Erdoes rise to the top of J.P. Morgan's wealth management division to manage more than $4 trillion for individuals and families all over the world? -How did Seth Klarman perfect value investing to consistently deliver net returns of nearly 20 percent? With unprecedented access to global leaders in finance, Rubenstein has assembled the most authoritative book of its kind. How to Invest reveals the thinking of the most successful investors in the world, many of whom rarely speak publicly. Whether you're brand-new to investing or a seasoned professional, this book will transform the way you approach investing forever.

  • Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds
    EGP 870.00

    “Discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo’s Talk Like TED.

    TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.

    Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED Talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From ‘Unleashing the Master Within’ and ‘Delivering Jaw Dropping Moments’ to ‘Sticking to the 18-minute Rule’ Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.

    Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.”

  • Give Great Presentations
    EGP 665.00

    Essential reading for anyone who has been asked to make a presentation, including advice on speech, using visuals, audience engagement, and how to deal with presenting online.

    Speaking in front of other people can be daunting if you've never had a lot of practice. Even if you know your stuff, it can be hard to get everything together in time, look confident, speak clearly, and get your message across well. And that's before you consider things like presenting online or hosting a Zoom conference.

    This practical book contains a self-assessment quiz, step-by-step guidance, top tips, common mistakes and advice on how to avoid them, summaries of key points, and lists of the best sources of further help. At the same time, it comes with strategies to help you cope if things don't go to plan, and special sections on how to manage nerves and boost your message with your body language.

    Give Great Presentations is full of advice on how to prepare and deliver a knock-out speech - whether that's in person and in front of colleagues, or online with an audience of 'virtual' strangers.

  • The Entrepreneur's Guide to the Art of War
    EGP 740.00
    THE CLASSIC MILITARY TEXT, NOW ANALYZED FOR TOMORROW'S BUSINESS LEADERS. The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, respected business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to business and other ventures to develop strategies for long-term success. The Entrepreneur's Guide to The Art of War contains the full text of The Art of War, with commentary breaking down each section. It is illustrated with numerous case studies of business owners whose strategies show how these ideas can work and containing quotes and tips from well-known business leaders and innovators, The Entrepreneur's Guide to The Art of War will show you how to: • Lay firm foundations for your intended business • Choose your staff and co-workers effectively • Study your competitors in order to be stronger and better at what you do • Maintain a good working environment and happy employees • Work out your business's path to continued success This beautiful hardback is presented with gold embossing and coloured endpapers. Whether intended as a gift or a personal guide, business leaders in the making and any enterprising spirit will find this an invaluable companion.
  • خارطة الطريق إلى عالم الفرنشايز
    EGP 150.00
    " يحتوي على رؤية شاملة عن نظام الفرنشايز من وجهة نظر المانح والممنوح لحقوق العلامة التجارية، فإذا كنت شخصًا تسعى إلى امتلاك عمل خاص، وترغب في معرفة ما إذا كان شراء حق الفرنشايز سيكون مناسبًا لشخصيتك وخبراتك وطريقة عملك، فسوف تعطيك صفحات هذا الكتاب إجابة شاملة على هذا التساؤل، كذلك ستوضح لك رحلة البحث واختيار نظام الفرنشايز الأمثل لك، والتحديات التي يمكن أن تواجهها خلال تلك الرحلة، وكيفية تخطيها إلى أن تقوم بالتوقيع على اتفاقية الفرنشايز والبدء في تأسيس الفرع الخاص بك. أما إذا كنت رائد أعمال نجحت في إنشاء شركتك وتسعى إلى إيجاد فرص للتوسع والنمو عن طريق الفرنشايز، فمن خلال الغوص داخل صفحات الكتاب سوف تستطيع تقييم ما إذا كان عملك قابل للفرنشايز أم لا، كذلك ستتعرف على الخطوات التي عليك القيام بها لإنشاء نظام فرنشايز قوي يتمتع بالوحدة ويسهل تكراره وتسويقه وإقناع ممنوحي الفرنشايز المحتملين به."

     

  • Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not
    EGP 517.00

    April of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Personal Finance book of all time. And although 25 years have passed since Rich Dad Poor Dad was first published, readers will find that very little in the book itself has changed — and for good reason. While so much in our world is changing a high speed, the lessons about money and the principles of Rich Dad Poor Dad haven’t changed. Today, as money continues to play a key role in our daily lives, the messages in Robert Kiyosaki’s international bestseller are more timely and more important than ever.

    Milestones 

    While there is a milestone  to commemorate — and a new section in the book on Why Milestones Are Important — preserving the integrity of the original content is testimony to the fact that this book has truly stood the test of time. The sidebars throughout the book (that were updated for the 20-year anniversary edition) have been updated again, but the core principles that parents and grandparents — those who embraced Robert’s story and messages 25 years ago — are sharing them with new generations who have found that its timeless wisdom and no-nonsense lessons can be applied to anyone’s life and their vision for a future that includes taking control of their finances.


    People of all cultures and countries celebrate milestones. We use them to measure time, mark progress, reflect on the lessons we’ve learned, and celebrate accomplishments… and they give meaning to our life’s journey. They are a way that we integrate past, present, and future… looking back at where we started, where we are today… and the promise of all that the future can hold.

    In the quarter century that has passed since Rich Dad Poor Dad was first published — 25 years since April 8, 1997 — so many things in our world have changed. But the one thing that has not changed is the pressing need for and the power of financial education. Money is still a mainstay of our lives, like it or not, and technology has brought both speed and innovations to the world of money. In an ever-changing world, we can all still get smarter when it comes to money… and learn as much as we can to secure our future.

    Still the One… #1 

    Today Rich Dad Poor Dad consistently ranks among bestsellers around the world in the categories of Personal Finance, Parenting, and Investing, has been translated into 38 languages, and has sold more than 40 million copies worldwide.


    Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

    In many ways, the messages of Rich Dad Poor Dad, messages that were challenged and criticized 25 ago, are more meaningful, relevant, and important today than ever.

    Rich Dad Poor Dad...
    • Explodes the myth that you need to earn a high income to become rich
    • Challenges the belief that your house is an asset
    • Shows parents why they can't rely on the school system to teach their kids about money
    • Defines once and for all an asset and a liability
    • Teaches you what to teach your kids about money for their future financial success

  • This Is How They Tell Me the World Ends
    EGP 815.00
    We plug in anything we can to the internet. We can control our entire lives, economy and grid via a remote web control. But over the past decade, as this transformation took place, we never paused to think that we were also creating the world's largest attack surface. And that the same nation that maintains the greatest cyber advantage on earth could also be among its most vulnerable.
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