Business

لماذا تنجح أفكار بعض المشاريع من أول مرة، وكأنها صُنعت خصيصًا لكي تنجح؟ بينما تفشل مشاريع أخرى؟
هذا الكتاب لن يطلب منك أن تعمل أكثر، بل أن تبدأ بشكل أذكى.

في هذا الكتاب:
كيف تكتشف ما يريده الناس فعلًا، وليس ما تظن أنهم يريدونه؟
كيف تختبر فكرتك بسرعة قبل التورط فيها؟
تعلم طريقة بدء مشروعك بوضوح وثقة بدلًا من الحماس الخاطئ.
كيف تُحول فكرة جيدة إلى مشروع ناجح يجد صدى حقيقيًّا لدى الجمهور؟

«بخطوة واحدة» ليس كتابًا عن تحسين منتج موجود، بل عن التأكد -من البداية- أنك تبني شيئًا يريده الناس فعلًا.
كتاب موجَّه لكل من لديه فكرة، أو مشروع، أو حتى حلم، ويريد أن يعرف: هل سيضغط الناس فعلًا على Click، ويصل إلى هدفه؟

Remember when talking about money was taboo? Times have changed and in our times, with so many radical and disruptive changes to the economy, the role of the entrepreneur now embedded at the centre of so much societal and technological change, and digital currencies changing the way we think about exchange, money has become a vital, insistent of conversation for everyone. All of us acknowledge it matters desperately; yet so few of us really understand it. The press and social media are awash with rags to riches stories, stories of kitchen table businesses that become multi-million-pound enterprises. Stories of teenagers and young adults investing in digital currencies from their bedrooms. On the flip side of these aspirational stories there is the reality of the everyday person who simply wants to understand what to and what not to do with their money. Should they save or invest, if they invest - what in, if they save - what for? Should they buy a home or rent, should they live for the moment or live for retirement. How does having credit provide more credit and would insurance be the best bet if all falls around you and what the hell is APR anyway? Finance and money are topics we all wish we learnt at school but instead we find ourselves having to 'learn on the job', having to do deep investigations and 'trust' the advice from online experts. There must be a better way and a better place to go to for this insight and here we have it, courtesy of two authors who have known hardship and huge success - "What they should have taught you about money, finance and investment at school' to fill that void.

هذا الكتاب أحد أكثر الكتب فائدة وفاعلية التي قرأتها على مدار سنوات. فهذا الكتاب البسيط والرائع يظهر لنا كيف يجب أن يقود القادة. وأنا أنصح به بشدة! ويليام أوري، شريك في تأليف كتاب Getting to yes؛ وشريك مؤسس لبرنامج التفاوض في كلية هارفارد للقانون. "لقد أشغل هذا الكتاب الحماس بداخلي. فهو يترجم ما تعلمته في الجيش إلى شروط تستطيع أية مؤسسة استخدامها؛ فالمبادئ واحدة. فهذا الكتاب يمكن أن يقودك إلى مستويات تميز لم تتصور الوصول إليها في يوم من الأيام". جنرال تشاك هورنر، ضابط جوي شارك في عاصفة الصحراء.

في هذا الكتاب الذكي العملي، يجدد يانارينو بدهاء شعار المبيعات القديم "دائماً أتمم البيع" ليناسب العصر الحديث. يبين لنا خطوة بخطوة كيف لا نكسب العملاء فحسب، بل كيف نعمق العلاقات ونصبح ناصحين محل ثقة. الفن الضائع لإتمام البيع ينتمي إلى رف كتب كل متخصص مبيعات في كل المجالات. دانيال إتش. بينك

NEW YORK TIMES BESTSELLING AUTHOR TONY ROBBINS BRINGS YOU 7 SIMPLE STEPS TO FINANCIAL FREEDOM

'Tony Robbins needs no introduction. He is committed to helping make life better for every investor. Every investor will find this book extremely interesting and illuminating' Carl Icahn, billionaire and investor 

'Tony Robbins is a catalyst for getting people to change' Oprah Winfrey 

'Tony Robbins is a genius . . .  His ability to strategically guide people through any challege is unparalleled' Steve Wynn, CEO and Founder of Wynn Resorts 


Tony Robbins, the multimillion-copy bestselling author of Awaken the Giant Within and Unlimited Power has created a 7-step blueprint for securing financial freedom.

Based on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world - from Carl Icahn, to Warren Buffett, to Jack Bogle and Steve Forbes. 

Robbins has a brilliant way of using metaphor and story to illustrate even the most complex financial concepts - making them simple and actionable. With expert advice on our most important financial decisions, Robbins dispels the myths that often rob people of their financial dreams.

Money: Master the Game contains expert advice for readers of every income level, providing guidance through the steps to become financially free by creating a lifetime income plan. This book delivers invaluable information and essential practices for getting your financial house in order. It's the book millions of people have been waiting for.

As in 'The Obstacle is the Way', Ryan Holiday delivers practical and inspiring philosophy, this time exploring a powerful concept that runs back centuries, across borders and schools of thought: ego. Ego is our biggest enemy. Early in our careers, it can prevent us from learning and developing our talents. When we taste success, ego can blind us to our own faults, alienate us from others and lead to our downfall. In failure, ego is devastating and makes recovery all the more difficult. It is only by identifying our ego, speaking to its desires, and systematically disarming it that we can create our best work. Organised into bite-sized observations featuring characters and narratives that illustrate themes and life lessons designed to resonate, uplift and inspire, 'Ego is the Enemy' shows how you can be humble in your aspirations, gracious in your success and resilient in your failures.