Business

Blockchain technology and the cryptocurrencies it enables are being described by some people as the biggest thing since the internet, but very few people understand it, or the opportunities it brings. Enter this down-to-earth guide to understanding what cryptocurrencies are, why it matters, and how to make money from them. This book is for everyone who has heard of bitcoin and cryptocurrencies, wants to learn more - and make money on the back of it. Believe it or not, if you bought $1,000 of Bitcoin in 2010, you would now be worth over $220m! This has left the public stunned. People around the world are asking "What on earth is a crypto?", "Should I buy some Bitcoin?", "How do I even buy some cryptocurrencies?", "Isn't this just one big bubble?" and more. Siam Kidd is one of the world's leading authorities on how to safely invest in cryptocurrencies. He runs The Realistic Trader, home to the world's best crypto investing course for beginners with a community of followers from around the globe. He created this book to lift up the crypto bonnet in order to reveal, explain and illustrate everything you really need to know about this fascinating market. You'll learn: · What all this Crypto stuff is · Why it exists · Where this industry is going in the future · How it will positively change your life · The pitfalls and errors every newbie makes · And importantly, how to safely play in this market if you so wish to have a dabble with some risk capital! This book does all that without boring you with mathematics and 'Geek Speak'.

A business school MBA takes time and money. Yet with a laser focus on what matters most, there is an alternative way for aspiring business leaders to learn business essentials and to take charge in organizations.

Many strategic change efforts fail. And virtually all of them are harder than they need to be. Why is this? And what can we do to make change more likely to stick?

Dr. Elsbeth Johnson, a former equity analyst and London Business School Professor now teaching at MIT, has spent a decade researching how to deliver strategic change in practice. Based on asking managers what they needed from leaders, rather than just asking leaders what they did, her resulting Step Up, Step Back approach challenges some of our most fundamental beliefs about how to lead change – and indeed, about what we even consider to be 'leadership'.

The Step Up, Step Back approach suggests leaders need to step up and do more than they typically do in the early stages of the change – in specific ways and at specific times; and then step back and do less than they typically do in the later stages of the change – again, in specific ways, at specific times. The result is not only change that sticks, but empowered, motivated managers who can get on with delivering change, without needing ongoing input or cover from leaders. Using real-world examples of how to apply the science in practice, Step Up, Step Back gives you a roadmap for how to deliver strategic change in your organization.

A fresh look at the how new technologies like artificial intelligence are creating an entreprenuerial revolution.

Does it feel like everyone you know is thinking about starting a business? That's because they are. In the last few years new businesses have been launched in record numbers, with more of us than ever deciding to go it alone or become entrepreneurs.

Fuelled by new technologies like artificial intelligence and automation, this trend is only just beginning, with traditional firms due to be automated in the same way that farms and factories were in the last few decades.

Start-Up Century explains why this shift is happening, and what it will mean to live in a world where most of us are self-employed, or work in small entrepreneurial endeavours. It details the entrepreneurial frontiers ahead of us, the opportunities to be seized and products to be built in fields as diverse as robotics to healthcare, energy and construction. And it covers the many challenges that this new way of working presents, setting out ideas and policies to help us close the digital divide, make education relevant again, make our public services more innovative and inspire a new generation to build the solutions the world needs.

In the face of rapid changes to the way we work and the technologies available to us, Start-Up Century sets out an overwhelmingly positive view of how individuals and start-ups, not corporates, will solve the challenges of the 21st Century.

While it doesn't always make headlines, there is a growing recognition that kindness is vital to strong performance at work. In the broad range of leadership skills, kindness is inherently quieter, more personal and harder to see – and yes, less interesting or cinematic than controversial tweets and 'bullying boss' behaviour. But kindness builds empathy and trust, which ultimately creates a sense of psychological safety – and that safety leads to more creativity; a better quality of decision-making; safer critical thinking; higher levels of staff loyalty, flexibility and retention; a heightened sense of engagement; and, ultimately, higher productivity and profitability

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

'An excellent book' VINCE CABLE | 'A must read' JO JOHNSON | 'A fascinating read' BILL DUDLEY

A timely manifesto on how digital currencies will win the New Cold War and the struggle for geopolitical supremacy in the twenty-first century.

A New Cold War is underway. Whereas the first Cold War was dominated by the threat of nuclear conflict, the new front line is economic and financial, but still dominated by technology. Who controls its future will help decide the outcome of the geopolitical struggle between China and the US.

Since the end of the Second World War, the US dollar has been the global reserve currency, which has ensured American dominance of the world economy. But no longer. More than a hundred countries are developing Central Bank Digital Currencies (CBDCs), digital equivalents to cash that will utterly transform how we do business at home and abroad.

China was the first country to recognise the potential of this new money. The West's media focused on the new currency's role in China's surveillance state, creating widespread concern about all CBDCs. But they have largely overlooked a more important aspect of its existence: as a tool through which to 'de-dollarise' the developing world at the speed of light. When China's President Xi Jinping officially launched the digital yuan in February 2022, he also agreed a pact of 'limitless co-operation' with Russia. Within days, Russia launched its war on Ukraine, secure in the knowledge it could bypass US sanctions.

Urgent, clear-eyed and groundbreaking, Smart Money shows us how CBDCs are going to impact all of our futures in ways that most of us have failed to even consider. If the West is to compete, it needs to act fast to develop its own global digital currencies that reflect the values of liberal democracies.

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?

The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.

From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.

'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.'

Aspiring leaders are hungry to learn all that they can about how to be a more effective leader. And certainly there are tools and best practices young leaders should know and add to their toolkit. But - as Steve Mostyn, one of the world's leading innovators in executive leadership, has learned over the past decades of teaching this cohort - two equally useful activities for the aspiring leader are reflection and experimentation. In his new book WHY GREAT LEADERS ASK GREAT QUESTIONS, Mostyn has crafted an elegant collection of the seven provocative questions aspiring leaders should ask themselves in order to spur that reflection and experimentation. These are some of the most important questions Mostyn poses to each cohort of the Oxford Executive Leadership program's students, honed by the past answers and engagement of thousands of students. The book is simple in conception, profound in execution. In seven accessible chapters, with exercises, research, and examples, the reader will engage with these questions: How do I reflect? How do I spend my time? Where does my power come from? How do I grow my network? How do I make change happen around here? How do I manage my energy? How do I grow more leaders? Inspired in part by Mostyn's work on the Oxford Executive Leadership Programme - an accelerated international leadership development program with over 5,000 alumni around the world - and in part by his numerous workshop sessions where he challenges and supports leaders through his unique questions, the premise of the book is well-tested with aspiring and practicing leaders and is proven to spark both reflection and growth. These seven questions are drawn from the author's deep experience with the needs of rising young executives. Readers will engage with provocative exercises, highly accessible overviews of applicable research, and examples from fellow mid-career executives.