Business

إنّ جميع المسوّقين يكذبون، ولكنّ ينجح منهم الذين يستطيعون إخبارنا قصّةً نريد تصديقها ومشاركتها. في هذا الكتاب، يطرح سيث جودين ثلاثة أسئلة أساسية على المسوّق وهي: ما هي قصتك؟ وهل سيصدقها الأشخاص الذين يودون سماعها؟ وهل هي صحيحة؟ لقد علّم سيث جودين مئات الآلاف من المسوّقين والطلاب حول العالم، وهو يشرح في هذا الكتاب أن كبار المسوّقين لا يتحدثون عن الميزات أو حتى الفوائد. بدلاً من ذلك، يسردون قصة؛ قصة نريد أن نصدّقها، سواء كانت واقعية أم لا. في عالم يتمتع فيه معظم الناس بعدد لا حصر له من الخيارات وليس لديهم وقت لاتخاذها، تعتبر كل مؤسسة جهة تسويق، ويدور كل التسويق حول سرد القصص. لذا، ينجح المسوّقون عندما يخبروننا بقصة تناسب نظرتنا إلى العالم، قصة نتبناها بشكل حدسي ثم نشاركها مع أصدقائنا ...

A clear explanation of the art of negotiation, with practical advice on how to prepare, how to keep cool under pressure, and how body language can be used to your advantage.

All of us negotiate every day in different ways - whether that's in a work setting, using professional partners, or even at home. But for many people it's a nerve-wracking experience that leaves them feeling awkward, tongue-tied and at a disadvantage. This book will explain the dynamics of a successful negotiation, allowing you to understand the full process and apply the guidance to your own situations.

It will help you to build your confidence and allow you to find the results that are right for you, with practical advice on the basic principles of negotiation, how to prepare, how to keep cool under pressure, and how to understand and use body language to achieve your goals.

Negotiate Successfully contains a quiz to assess strengths and weaknesses, step-by-step guidance and action points, top tips to bear in mind for the future, common mistakes and advice on how to avoid them, as well as summaries of the key points.

The Richest Man in Babylon is a treasure chest of common sense when it comes to figuring out your finances. While it is not a how-to guide to wealth management, some of the simple techniques it teaches will stand you in good stead through the ages.

Written in 1926 by George Clason, this book doles our financial pearls of wisdom through a collection of parables that originated 4,000 years ago in ancient Babylon. While the title may make it seem like the book has Biblical connotations, it is not a religious treatise. However, the tone of the stories may make it sound like Biblical stories. inadvertently lending them more gravitas.

The story is about Arkad, the richest man in Babylon, who shares his seven cures to a lean purse on his kings behest, so that both individuals and society as a whole can reap the benefits of economic growth and prosperity. The financial roadmap is shared through a series of stories that are simple to read and understand and the lessons are abo casy to imbibe The common themes of hard work, discipline and honesty are easy to identify with and also seem convenient to implement.

If you are looking to make a change in your spending habits and want to learn simple tricks to manage your money and start saving even without realising that you are doing it, this book is a must-read.

Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our decline, and the more painful it is when it occurs.

For all professionals, knowledge of the key elements of high-quality leadership is vital, whether they are existing managers, taking on additional managerial responsibilities, or looking ahead to their career goals. This base of knowledge stretches from the individual – leading yourself – to the group, leading teams and even entire organizations.

The disruptive moment in which we find ourselves living demands that we are our own agents of change. The Seven Games of Leadership is a guide for readers through seven key phases of personal and professional development, with the aim not of climbing a corporate ladder but of finding true and lasting satisfaction in what they do.

Packed with flow diagrams, infographics, pull-out features and handy timelines, this book makes learning the subject easier than ever. It covers the whole breadth of the subject at degree level, covering market equilibrium, economic policy, comparative development and more. It also includes profiles of prominent economists, including Adam Smith, John Maynard Keynes and Einor Ostrom, and the contributions they have made to economic theory. By the time you finish this book, you will be able to answer questions such as: • How do supply and demand work? • What is monetary policy? • Is GDP the best measure of success? • What are the costs and benefits of globalization?

Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

غالبًا ما يُصعِّب العاملون في المبيعات الأمور على أنفسهم؛ فالبيع عملية تتسم بالوضوح والمباشرة، أما البشر، فليسوا كذلك. في الفصول الثلاثة التالية سنلقي نظرة على القواعد الذهبية الثلاث للبيع، كما سنعرف لماذا يقرر بعض مندوبي المبيعات ترك هذا المجال في أيامهم الأولى. سيساعدك اتباع القواعد الذهبية الثلاث لا محالة، بيد أنه في نهاية المطاف، تدور عملية البيع حول كيفية التفاعل بينك وبين الآخرين. وسنعرف في هذا الفصل لماذا قد يتعامل الناس بغرابة. بل قد يتساءل البائع: ألن تكون الحياة أسهل كثيرًا إذا كان الجميع يشبهوننا؟ في الواقع، من المهم أن نكون قادرين على إتمام صفقات البيع مع مَن تختلف طباعهم مع طباعنا، ولا تتلاءم تصرفاتهم مع ما نعده طبيعيًّا ومألوفًا. ولهذا الغرض سأقدم في الفصلين الرابع والخامس لك مهارات مهمة جدًّا مثل فهم الأنماط السلوكية - لدينا ولدى عملائنا - وتعلم كيفية ملاءمة الأسلوب مع المواقف المتعددة. يأخذكم القسم الأول لاستكشاف الفخاخ التي ستقعون فيها جرَّاء توهمكم أن الأمر يدور حولكم، لا حول الزبائن/ العملاء. كما تغطي فصول القسم الأول مواضيع متنوعة، مثل كيف تسوِّق نفسك، والدقة في الالتزام بالمواعيد، والتعامل مع الرفض، وتبني التوجه المناسب، وأخيرًا الجدية والالتزام.